11 Things You Need to Know Before You Buy Instagram Accounts

As the fickle Instagram algorithm updates, the harder it becomes for businesses to break through with new accounts. The current state of affairs focuses on users who have already demonstrated considerable engagement from their followers and continue to keep them engaged. If your account is new, your content is pushed down in favor of more established users — and it’s a hard fight to get to the top.

Reports show that up to 70 percent of Instagram posts don’t get seen on the main newsfeed.

To avoid the challenges a brand new account presents, many businesses opt instead to buy an Instagram account versus building one from scratch. This method is faster and helps funnel marketing dollars back into their budget.

How to Buy an Instagram Account Safely – Like a Pro

Buying an Instagram account isn’t as straightforward as a handshake deal and exchange of cash. Before you get too far into the deal, it will help to have a list of questions that will guide you in making the right choice.

#1: What is Instagram’s policy for selling or buying Instagram accounts?

Instagram’s terms do not endorse the buying, selling, or transferring of any aspect of an account “(including its username) or soliciting, collecting, or using the login credentials or badges of other users.”

TL;DR Instagram is saying, “no way Jose.”

But since you’re reading this post, you probably plan on going against that. Or maybe you haven’t decided yet. 

So what are the implications of buying an Instagram account? 

Legally, there are none as there aren’t any laws against the “buying, selling, or transferring” of social media assets, including Instagram accounts. So, to be clear, going against Instagram’s policies doesn’t correlate to breaking any laws. 

And you’re probably concerned about that. You should be. Unlike the various repercussions associated with going against Instagram’s terms of service by buying Instagram followers or likes and improperly obtaining usernames (neither of which we encourage) – Based on real-life experiences, policies against buying Instagram accounts are not known to be enforced. Potentially because the accounts that are frequently traded also function as a form of ad revenue for Instagram by consistently sharing content that keeps and brings a considerable amount of users back to the platform – intern resulting in more active users for Instagram to monetize through ad selling.

This though means that you can’t complain to Instagram if your seller scams you — you would just lose your money. That is if you’re not careful.

#2: Why should you buy an Instagram account?

There is one main reason persons chose to buy Instagram accounts: to skip the line.

Many individuals and brands have built their accounts from scratch, and continue reaping the benefits of their hard work. Except perhaps for celebrities and viral stars, it usually takes a significant amount of time, effort, and dedicated consistency to grow an Instagram account to the point that it can contribute significantly to your overall marketing efforts.

Let’s be honest: you’d probably prefer to skip this foundational drudgery to land at the point where you just have to focus on keeping your pre-grown audience engaged – This is what buying an Instagram account affords you.

#3: What’s the difference between buying Instagram accounts and buying Instagram followers?

Buying Instagram followers should be a violation of your company policy. Don’t do it, and don’t let anyone in your team consider it at any time.

Why? Because there’s a fundamental difference between when you buy an Instagram account and buy Instagram followers.

Instagram says it’s “built machine learning tools” to help detect accounts that artificially inflate their presence through fake likes and followers and restrict the reach of content from these accounts.

When persons chose to purchase Instagram accounts, they’re simply taking over charge of an already engaged audience. Similar to that of buying an established website or business. You want to take over an audience that will appreciate your message — a niche audience.

Buying Instagram followers doesn’t take into consideration what type of content they like or if they are even real in the first place.

Its main objective is to showcase the number of followers without regard for engagement levels or conversions. It’s a complete waste of time and the higher expectations that are associated with a higher follower count will likely work against you.

#4: What are the risks associated with buying Instagram accounts?

Surely, acting without the support of Instagram exposes you to the risk of being scammed by unscrupulous sellers. However, there are ways to minimize this risk (we’ll discuss some shortly).

#5: Does the Instagram account niche actually matter?

In a few words, yes, the niche absolutely matters. 

The point of buying an Instagram account is to have a ready audience for your content. This means you cannot simply buy any account based on the fact that it has many followers — then expect it to help your company’s marketing efforts. 

If the content doesn’t match the audience or shows inconsistency, users will likely start unfollowing you or will disengage with the account.

The value of your new Instagram account will ultimately relate back to audience behavior. Before you make your purchase, you want to make sure that the audience is already engaging with the type of content you intend on sharing.

#6: Where can you find Instagram accounts for sale?

There are two main ways to buy Instagram accounts: directly from sellers and through a third-party.

When you buy directly from a seller, you handle everything from negotiating the price, to obtaining the account details, to the mode of payment.

Be sure to do some kind of background check to ensure that the person talking to you has the authority to sell the Instagram account, determine the authenticity of the account’s audience, and the current audience engagement. This will help with both avoiding scams and negotiating the price. You can often find Instagram accounts for sale on platforms like eBay and various forums which generally contain a mixture of both legitimate and unreliable sellers.

When dealing with someone who sells Instagram accounts, be extra critical and watch out for any signs of an ongoing scam.

When you use a third-party, you’re better protected from scammers. While we may be the ones bringing you this article, there’s no denying that Viral Instas is a trusted seller in the space, facilitating instant transfers for niche accounts with thousands of followers, supported by in-depth analytics, resources to maintain, grow and monetize your new influence, and complementary support giving you peace of mind if you have no experience managing an established account.

#7: How do you determine Instagram follower authenticity?

An authentic account has real followers. They probably have a few inactive followers too, by no fault of their own. You can’t stop all of them. However, an account with a follower count purposely inflated by bot followers is basically the same thing as buying followers outright. 

You want an Instagram account that not only has real followers but also a good amount of engagement. The engagement level (not followers measured alone) is a true measure of the quality of the audience.

#8: What size account should I buy?

Although this factor on its own shouldn’t determine your purchase of an Instagram account, it’s worth noting that accounts are sold by size (the number of followers).

Find an account within your niche with the greatest potential for growth. You can determine this based on the average engagement rate on the account’s posts.

#9: How can you ensure safety during the transaction?

To ensure that no one takes advantage of your chancy position, use an escrow service to handle the transaction. 

If you use PayPal, you have some options for recourse if a transaction isn’t fully completed by the seller. Make sure to use the Goods and Services distinctions instead of Friends and Family for better protection.

If you use a reputable third-party service, you can take comfort in services that offer a satisfaction guarantee.

#10: Do you need to draw up a formal contract to buy an Instagram account?

Once you’re ready to buy, draft a contract. This is a formal agreement between you and your seller regarding the transaction details, including the identity of the parties and payment.

It will spell out certain terms and conditions that must be fulfilled.

#11: What happens next after buying an Instagram account?

Once you have completed the transfer of the Instagram account from the seller to you, change the credentials associated with the account, including the email, phone number and of course the password. Unlink the account from their social platforms and link it to yours.

With these basic steps completed, you’ll want to have a Instagram marketing strategy ready to hit the ground running. 

Take some time to go through the existing posts and take stock regarding how users react to them. This will help you better understand your audience and properly frame your content and captions.

Final Thoughts: 11 Things You Need to Know Before Buying an Instagram Account

While it’s not illegal, persons that buy Instagram accounts directly from sellers can end up putting themselves in a pretty risky position. If you’re thorough with the process, opting to buy an Instagram account can turn out to be a wise marketing decision. On the flipside, carelessness can lead to loss of important marketing resources. 

It’s best to make a data-driven purchase decision that results in positive ROI versus just winging it. To this end, Viral Instas provides in-depth audience analytics for each account alongside a custom hashtag research tool tailored to your account.

If you’re going to purchase an account, we have Instagram accounts for sale related to various industries. In conduction with Instagram account brokering services that allow us to use in-depth audience analytics to source, negotiate, broker – acquire on your behalf using our own funds – and privately list the most calculated account option for you to purchase, based on your target audience location and demographic (minimum 100k audience)

With regards to accounts currently listed for sale, we suggest that you compare our accounts analytics against your brand’s unique target audience requirements to buy an Instagram account that makes the most sense for you.

How brands can navigate through and connect with their Instagram audience amid coronavirus

Our need to socially distance despite the importance of in-person communications amidst the unprecedented event we are all facing is no doubt compounding the ongoing uncertainty worldwide.

As we adapt to this new practice to help flatten the curve, the concept of connection is evolving, and the role of Instagram and social media as a whole is now more critical than ever.

Many are shuffling through various social platforms searching for updates, and sharing their feelings regarding the coronavirus/ COVID-19 conundrum. Some resourceful individuals have taken to Instagram, forming meaningful connections, providing much-needed encouragement for others, and are partaking in Instagram trends that have emerged as a spinoff of the pandemic. How exactly should companies participate during this unprecedented event – that’s so much more important than their brand?

Before you can help others, it’s crucial that you stay safe and up to date with the World Health Organization (WHO) and your local department of health so you can swiftly make adjustments when changes concerning you or your customers arise.

Act with empathy

To avoid appearing tone-deaf, assess the content you’ve scheduled/ intend to post. Though scraping planned content, especially announcements, can be inconveniencing. No brand wants to convey that their contribution exists to draw attention to themselves. A global pandemic is not an opportunity for fearmongering marketing. Instead, provide value by considering how your brand can be helpful during these challenging times. If you’re unable to help, try sharing a post expressing compassion. Or a message regarding safety measures you’re implementing and any impact on your organization’s operations.

Though no tried and tested social media strategies exist for brands to implement when the crisis is a global pandemic, several brands have innovated the way they extend their offerings through Instagram. In doing so, let’s explore some ways in which you can learn from these brands across various industries and best encourage a feeling of connection amongst your audience during this time of coronavirus.

Considerations for realtors in the time of coronavirus

Amid concerns of contracting COVID-19 from open houses, showings, and other traditional in-person real estate operations – particularly in areas where real estate hasn’t been considered an essential business – consider doing Facetime conferences with sellers and buyers, and virtual tours through Instagram live and other mediums.

Take, Ideal Properties Group, for example, they’ve launched live virtual listing viewings dubbed “Showings on Demand” allowing prospects to make an appointment for a virtual showing instead of an in-person viewing.

Another consideration would be changing marketing campaigns to adjust to changes in consumer behavior – sellers downsizing, savvy buyers and investors taking advantage of lower interest rates and seeking out opportunities amid the uncertainty, etc.

How restaurants and Instagram influencers in the food niche can adapt during coronavirus

Large corporations like Walmart, have invested heavily into online grocery shopping, we’d expect to see a shift towards this being the norm as consumers are encouraged to stay at home to decrease their risk of exposure to the coronavirus.

Even before government-mandated shutdowns restaurants proactively turned to food delivery services to provide ‘contact-free’ delivery. Now more than ever, consider supporting existing clients’ transactions through online food delivery orders by means of Instagram DM and other avenues like a store website. If not already, also through online third-party delivery platforms, from the likes of UberEats to Postmates.

Brewdog offers a great example for businesses alike. After the shut down of their UK pubs – due to being considered a nonessential business – they decide to use resourceful thinking, and launched 102 online bars replicating their pubs worldwide. In these online bars, patrons can communicate, listen to music, and participate in home beer brewing masterclasses.

On a local scale, consider offering gift cards urging customers to support your local business – OpenTable is an excellent resource for doing this as they’ve waived their Gift card fees to help restaurants in the time of coronavirus.

Instagram influencers in the food niche can make the most of the now evolving habits of their audience being home self-isolating, by creating content around homemade recipes. Intern presenting the opportunity to create direct to consumer offerings like recipe tutorials in the long term.

What gyms, personal trainers and fitness related brands are doing

With concerns growing around contracting the coronavirus from frequently touched gym equipment – as more places consider gyms nonessential – look into moving offerings online, offering virtual group workouts and personal training through Instagram Live or other video conference mediums with precedence on non-equipment based workouts.

Gyms and Instagram fitness influencers have started proposing their online programs, in some cases for free, during quarantine. Undoubtedly, increased engagement by virtue of these offerings is a coeffect that reciprocally benefits influencers.

While gym chains are proactively encouraging members to take advantage of their online fitness classes, brands like Peloton have found themselves in a more favorable position compared to their counterparts with physical fitness centers.

Les Mills, which offers on-demand digital fitness solutions is a perfect example of this. As part of its membership, they’ve opened up their digital platform for free to club partners and schools.

For Instagram influencers that have concentrated on gym workouts or general exercise content, consumer behavioral changes could create new opportunities to focus on home workout and fitness content.

Modifying your eCommerce brand strategy

Despite a more than 50% global increase in active users on Facebook-owned platforms since COVID-19, both Facebook and Google have acknowledged that the pandemic will impact their revenue from ad buying.

This rare combination of increased online activity and decreased ad-buying competition – primarily from, according to Gary Vaynerchuck, big spenders that have been buying ads at a short term loss with the intent of growing customer acquisition – has contributed to decreased CPMs for brands that have continued marketing.

With more persons that didn’t traditionally shop online, now doing so because of coronavirus induced lifestyle changes, eCommerce brands – especially those with an essential offering – should analyze their ad campaigns and adjust to changes in consumer behavior.

Fracture, for example, a photo decor eCommerce brand has chosen to double down on spreading positivity through their content. They’re prompting followers to focus “on the moments that matter” alongside notifying them of their organizational changes to ensure employee safety.

Now more than ever, with the rise in orders for eCommerce subscriptions and one-off products, it’s time for brands, especially Brick and motor retailers that aren’t omnichannel, to consider expanding their shopping experience through Instagram Shopping alongside other avenues like a web store.

Instagram Influencers – adapting to coronavirus

With concerns surrounding Instagram Influencer ads not resonating during this time of coronavirus – especially macro influencer campaigns for consumer discretionary goods – consider long term monetization options like using your influence to drive attention to your own branded offerings.

Instagram influencers, fortunately, can reach their audience on the avenue they’re primarily resorting to in search of updates and connection.

Since COVID-19, influencer marketing agencies have reportedly seen increased ad impressions and sponsored posts engagement. Content-wise this presents an uptrend in growth for influencers, with those in the fitness, food, and comedy niche benefitting most.

Take The Body Coach, for example, who aptly took to producing content around exercising at home, alongside creating PE classes to ensure children out of school, as a result of COVID-19, can still exercise.

Through influencers, brands can encourage consumers to continue to benefit from their offerings while at home. Influencers should assess their content to avoid coming across insensitive during these unprecedented times – focusing on conveying a positive message that stimulates a connection with their audience.

Adonts, for example, a creator who’s worked with the likes of Dior, Valentino and Hermès posted a funny non-promotional Instagram Story which received upwards of 6,000 shares – showing that “people crave [this kind of] content.”

Despite COVID-19 impact on travel, studies show – according to an Izea report analyzing the possible effects of coronavirus on influencer marketing – business travelers are roughly 2x more likely to make travel reservations while confined to their homes due to Coronovirus compared to frequent travelers. On that account, if you’re a travel influencer, consider moving in synchrony with consumer changes, by concentrating on business travel-related opportunities or branded offerings at this time.

With influencer marketing agencies noticing above-average campaign engagement as more persons stay at home, Influencers are best positioned to captivate the attention of consumers, and refer online stores to shop at, home workout programs, home recipe offerings, and other emerging and essential products/ services.

Final Thoughts: Considerations for your brand and connecting with your Instagram audience during coronavirus

Most importantly stay safe, and up to date with reputable sources for information. Once you have, consider how you can help, and maintain a connection with your audience and existing customers.

It’s now more important than ever to consider adjusting to consumer behavior and innovating.

How to Generate Leads on Instagram: An Expert Guide

From day one, Instagram was a top contender in the social media space. Users gravitated to this visually engaging platform — and it wasn’t long before brands started to do the same.

When the platform first came out, it was very straightforward. Upload a photo (perhaps editing it slightly with a filter), and click to publish. From there, users scroll through their newsfeeds and double tap the ones they like.

Brands started to catch on to these engagement opportunities and began incorporating Instagram into their existing marketing strategies. Unlike with a commercial or billboard, brands on Instagram unobtrusively connect with their fans and followers by building a deeper connection.

With over one billion monthly active users, it’s no wonder that this social media channel has brands flocking to figure out how to attract new leads on Instagram.

How to Attract New Leads on Instagram with A Killer Brand Identity

Brands that can communicate a cohesive, visual story tend to get the best results on Instagram. It’s the reason why so many lifestyle brands — such as travellers, yogis, bloggers, and fashionistas — have gained so much momentum and success on the platform.

Starbucks is a perfect example of a brand that is killing the Instagram branded content game. It’s not hard to get a sense of who they are as a brand, simply by looking through their latest posts:

When you look at their images, it is easy to imagine yourself on the patio or in the park sipping from a Starbucks-branded cup.

This is the beauty and allure of Instagram marketing: it’s a way for brands to bridge the gap between the consumer and company in a natural, organic way.

If you are using Instagram as part of your marketing strategy, it helps to start with a compelling bio. Make sure to craft a short and sweet description of what your brand has to offer.

You can include hashtags, emojis, and one clickable link in this area — make it count! Ask yourself, does my bio effectively push my target customer towards my most important business goal?

Actively Invite Fans to Contribute User-Generated Content

If your brand feels “boring”, Instagram is the platform to spice it up a bit.

Take FedEx, for example. A shipping company might not seem like the most exciting brand to follow, but they have almost 100k followers because of an intense focus on connecting with their target audience.

They effectively use their bio to express their mission and encourage followers to contribute user-generated content. Because of its nature as social proof, user-generated content is great to attract new leads on Instagram.

Don’t Sell All the Time

In general, use Instagram to excite — don’t sell. One of the biggest social media marketing mistakes a brand can make is being too pushy.

As social media expert Gary Vaynerchuk suggests in his bestseller Jab, Jab, Jab Right Hook, it’s only after you’ve presented numerous value that you should talk about the products or services offered by your brand.

Not every post needs to be selling something. In fact, (arguably) one of the best things about Instagram is the absence of clickable links in posts. This leaves room for the user to build an authentic relationship with the brands they adore.

If you are someone who needs to track numbers to measure success, this approach might feel a bit uncomfortable. But before trying to sell, sell, sell, take the time to provide value and invest in showcasing your brand’s story.

Make Your Instagram Posts Interactive

A few easy ways to do this:

• Ask questions
• Take polls
• Run contests

Using posts to engage with users is one of the best tactics for generating new leads on Instagram.

Even though you can’t insert individual clickable links on each post, you can point users to the link in your bio to enter contests, shop sales, get exclusive offers, and so on.

Hydroflask offers a great example for driving attention with interactivity on Instagram. They asked users to caption a post. In order to qualify for the prize, you had to follow their brand.

So what made this particular contest so smart?

Hydroflask was able to generate many qualified leads, encourage lots of engagement with their post, and even earned new followers for their brand — all without spending a dollar. Even the prize was priceless: the winner had their caption selected and attributed to the corresponding Instagram post for all their friends to see.

Instagram Stories are another great place to ask followers questions and take polls. Although you can use polls totally for fun as an engagement tactic, you can also use this feature to gain valuable customer feedback that helps with how to attract new leads on Instagram.

Harnessing The Power Of The Hashtag

Hashtags are a powerful tool when it comes to attracting new followers. Display Purposes is an excellent resource to help brands determine top performing hashtags for relevant topics of interest to their followers.

Instagram allows users to use up to 30 hashtags per post and it’s recommended that you max out this number as using more hashtags isn’t much of a deterrent for engagement.

Another interesting and useful tool for finding relevant hashtags is Instagram’s search categories. Instagram has compiled top recommended hashtags for niche topics such as travel, food, and fashion.

Using these recommended hashtags in your posts will help you to get in front of a larger audience and attract new followers and potential leads.

Incorporating Paid Instagram Ads For Direct Leads

For those willing to allocate some spend to your social media marketing efforts, using Instagram ads can be extremely effective and one of the best ways to target new audiences and acquire new leads. Depending on your budget and strategy, you can choose to run Instagram feed ads or create paid Instagram Stories.

Brands with a following of 10k+ can include links in their Instagram Stories. Appearing at the top of users’ newsfeeds, Stories are displayed in real time, not based on relevance as with Instagram’s main news feed. This can help to level the playing field for brands.

Additionally, brands with an Instagram Business profile have the option to put money behind new or existing posts to reach new users. Ads allow brands to include a link to a specific page on their website. With a link to your website, you can directly take potential leads to your page and complete the call to action.

Final Thoughts: How to Get Leads on Instagram: An Expert Guide

With the right content and strategy, Instagram can be a top social network for generating new leads, building long-term brand advocacy, and engaging existing and new users.

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How To Grow Your Business Using Instagram and Build Brand

Compared to other platforms audience interaction with brands on Instagram is unmatched. As a brand, it’s critical that you have an active Instagram presence.

There are many approaches when it comes to leveraging Instagram to increase brand awareness, here’s what works.

• Engage with both your current and target audience while consistently providing content you yourself would be interested in engaging with.
• Don’t post any and everything. First think about three to five important aspects of your brand. Next try to weave at least one of those into each post.
• Create killer content and encourage engagement by asking questions, making thought-provoking statements or encouraging persons to share their opinion.
• Use both influencer and pay per click ads.

If you’re looking for inspiration on how to implement the above, here are some impressive approaches that when followed will help you grow your business using Instagram and build brand

Optimize Your Content For Your Target Audience

Use successful profiles in your industry as a source of inspiration. If it’s working for them it’ll most likely work for you.

While content is important, your bio, profile image, and captions are almost as, if not equally important. Your profile image should be easily identifiable, brandable and capture your audience’s attention.

As for your bio, it should briefly describe what your brand is about and include your website’s link. Your captions should encourage engagement with your content either by providing your audience with a question, something to respond to or share their opinion on.

It may seem obvious but many persons, aren’t doing this. Simply posting content with a generic caption isn’t going to cut it.

Don’t use generic captions. Make thought-provoking statements, ask questions, ask for opinions, give them options to chose from with carousel photos. Ask for engagement and you’d most likely receive it.

When you share content just displaying your product/ service with a generic caption, the responses are limited to the viewer complimenting the product or the creativity of the photo itself.

When you make thought-provoking statements and ask for engagement you’re encouraging interaction between you and your audience instead of just making an announcement.

Find out what interests your audience. Ask yourself, what are they following me to see and optimize for the content they’re expressing the most interest in.

(It’ll most likely be the content that’s just more creative/ appealing than usual)

If either isn’t the case figure out what it is. When you have, implement it into future posts. Doing this will improve your content, and once consistently executed upon, grow your brand’s Instagram.

Depending on your business, how your audience perceives your Instagram can be extremely important. People follow brands they relate to. Consistently create original, relatable content. Your audience will in most cases be more inclined to engage with content that applies to them, that they can relate to, that evokes some sort of emotion or that simply provides some sort of value to their life.

Followers usually want to learn more about your brand besides your products and services. Show them that there are real people behind your brand. Using Instagram Stories would be a great way to do this.

For example, share a behind the scenes look at events at your store, launch parties, campaign shoots, general work life, etc. Stories are likewise useful for gaining real-time feedback from your audience. You can do this by turning on the direct messaging feature. Or by using Polls asking questions and collecting information from the results.

Fiber artist Meghan Shimek originally used Instagram to promote her art. Her biggest success was a huge commission by a large retailer who found her through Instagram. But it’s what she did that set her apart as a clever marketer.

Followers kept asking her if she also did workshops, though she hadn’t thought about teaching before she now teaches workshops around the world.

Similarly, you shouldn’t just use Instagram to promote existing products. But also as a potential source of feedback and inspiration for future ones.

Also Read: The section titled “Using Instagram Stories For Your Brand” in our article titled Instagram Vs Snapchat and Which is Better for Your Business

#Hashtags

Hashtags can help put your business’ account in front of your target audience. Your customers search for tags related to your business all the time. Which means they’ll see what you post when you use them correctly.

Once you’ve found hashtags related to your business and your area, use them in your posts. There’s a wide variety of hashtag categories, for simplicity sake, we’d limit it to the main types.

• Mainstream – Overused tags with hundreds of millions of posts. Eg. #like #cute #follow.
• Industry – Tags related to your industry. E.g: #realestateagent
• Location – Tags related to your area. E.g: #LosAngelesPhotographer
• Your own hashtag – This one is self-explanatory.

Hashtags combined with user-generated content have the greatest effect, they create credibility and showcase your products from different angles.

Always encourage persons to use your hashtag. Many people use Instagram to help make their decisions. User-generated content plays a large influence on these decisions.

Instagram influencer-generated content also helps a lot in this aspect as in most cases when done right the content barely comes across as an ad but instead as user-generated content when found under your hashtag or location.

If you really want to grow brand awareness with you need to start using Instagram influencer ads. Many businesses aren’t using this as yet and it’s still relatively affordable.

Brands that aren’t using influencer ads are missing out on a huge opportunity to basically have today’s and ever more so, tomorrow’s new wave of celebrities endorse their brand.

In terms of using tags on your own posts, stay away from mainstream tags that your content isn’t related to. Instead, use tags that are relevant to your content and your industry. Your content has a better chance of being a top post in these hashtags.

You can create a list of relevant tags and comment them under your post as the first comment or use them in your caption and its almost guaranteed that your content would get more exposure.

Hashtags can also be incredibly effective to find and engage with your target audience by liking and leaving genuine comments on their content.

This will result in returned interactions from others within your industry, new connections and open the doors for possible collaborations.

Once you’ve еѕtаbliѕhed your own hаѕhtаg, promote it tо уоur audience bу using it in the сарtiоn оf the majority of your Inѕtаgrаm роѕts and ask your customers to use it.

Engage with your audience when they use your hаѕhtаg, rе-роѕt their content either on your profile or your Story. By giving recognition to your customers that use your hashtag, others will be еnсоurаgеd tо use it аѕ wеll.

People are much more likely to find you not only from your posts but when others are posting about you.

Take Love Your Melonfor example, an apparel brand, they created a brand ambassador program.

In addition to their and their customer’s posts, ambassadors also created posts to promote their items. There are ambassador crews of approximately 20 students each, at over 1,000 college campuses.

Each crew manages their own Instagram page. So they have more than 1,000 Instagram accounts that are pushing their products to potential costumers.

The results; They’ve seen a ton of engagement and are expected to double their revenue to $45 million this year.

You should also be consistent with your posts. If you share posts relating to a different topic every time, it’ll be difficult for your audience to understand what your account is about.

This combined with engaging content will bring more attention to your account. When it comes to Instagram, you get out what you put in. Nothing pays off like investing in creative, original, and valuable content for your audience.

Once you have engaging content and you really want to scale and build brand awareness, invest in pay per click Instagram ads.

Instagram ads can be used to put your content in front of a larger, cold audience within your industry, but they’re even more beneficial for audience retargeting.

Give Persons a Reason To Follow You

The goal is to build brand awareness with your target audience and get more followers that turn into leads that eventually buy from you. You have to share engaging content for this to happen.

Make it a goal to consistently share quality content with your audience. You can also make unique offers and do promotions exclusive to your Instagram followers.

Do tutorials on how to properly use your products with step-by-step videos using Instagram stories. Your audience is more likely to follow you if you’re providing them with information that they can later use.

Videos are becoming a favorite for marketers, third-party research predicts that 75 percent of all data will be video by 2020. The smartest marketers are putting that into action by mixing plenty of video into their feeds.

Instagram offers several tools to help small businesses create professional-looking video content; Boomerang, Hyperlapse, and Instagram Stories. Just ensure your video will be engaging with or without sound

Here’s what Instagram says businesses need to do to grow

Here are some trends organizations can experiment with, that Instagram itself has suggested you use

Instagram says that more organizations will use social media to drive more sales. This is why they have “Shopping for Instagram” with Shopify in the US. You can use this feature to tag up to five products in your posts with links to your product. Your audience can then buy your products without leaving Instagram.

Without a doubt, this feature will make Instagram the go-to shopping app compared to other social media competitors. BI Intelligence, Business Insider’s exploration division, predicts that mobile eCommerce will make up 45% of the entire U.S. eCommerce market by 2020.

More customers are currently open to shopping on their cell phones, and the number will keep on rising.

You need to be using stories and the swipe up feature it offers (which allows persons to go directly to your link). Instagram says Stories will become more popular. You should start creating immersive videos, post them to your Instagram stories and buy Instagram Storie ads.

Instant messaging between brands and customers is taking off. Fifty-three percent of persons Instagram surveyed said they would shop with a business they can contact by means of an instant messaging application. More of your customers want to message your business instead of calling or sending you an email. Instagram thinks this pattern will continue to grow and more business and inquiries will take place via your dm’s.

Trends in your industry are key to development. You need to observe this, for any brand there’s an audience that can be targeted.

According to Instagram, the rise in niche audiences within industries offers the ability to make specialized products that audience is looking for.

The best thing your brand can do is to make great content that provides value to your audience. You should be connecting with your audience and providing them with quality content if you want them to grow your business on Instagram

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