As the fickle Instagram algorithm updates, the harder it becomes for businesses to break through with new accounts. The current state of affairs focuses on users who have already demonstrated considerable engagement from their followers and continue to keep them engaged.

To avoid the challenges a brand new account presents, many businesses opt instead to buy an Instagram account versus building one from scratch. Buying an Instagram account though isn't as straightforward as a handshake deal and exchange of cash. Before you get too far into the deal, it will help to have a list of questions that will guide you in making the right choice.

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Our need to socially distance despite the importance of in-person communications amidst the unprecedented event we are all facing is no doubt compounding the ongoing uncertainty worldwide.

Many are shuffling through various social platforms searching for updates, and sharing their feelings regarding the coronavirus/ COVID-19 conundrum. Some resourceful individuals have taken to Instagram, forming meaningful connections, providing much-needed encouragement for others, and are partaking in Instagram trends that have emerged as a spinoff of the pandemic. How exactly should companies participate during this unprecedented event – that’s so much more important than their brand?

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From day one, Instagram was a top contender in the social media space. Users gravitated to this visually engaging platform — and it wasn’t long before brands started to do the same.

When the platform first came out, it was very straightforward. Upload a photo (perhaps editing it slightly with a filter), and click to publish. From there, users scroll through their newsfeeds and double tap the ones they like.

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Compared to other platforms audience interaction with brands on Instagram is unmatched. As a brand, it's critical that you have an active Instagram presence.

There are many approaches when it comes to leveraging Instagram to increase brand awareness, here's what works.

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