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From day one, Instagram was a top contender in the social media space. Users gravitated to this visually engaging platform — and it wasn’t long before brands started to do the same.
When the platform first came out, it was very straightforward. Upload a photo (perhaps editing it slightly with a filter), and click to publish. From there, users scroll through their newsfeeds and double tap the ones they like.
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Compared to other platforms audience interaction with brands on Instagram is unmatched. As a brand, it's critical that you have an active Instagram presence.
There are many approaches when it comes to leveraging Instagram to increase brand awareness, here's what works.
Instagram Stories started out as basically a clone of Snapchat Stories. Yet, despite the fact that it was late, Instagram's Stories now have more daily users than its competition.
According to a TechCrunch report; As a result of the new feature, Snapchat posting volume declined and Story views fell by fifteen to forty percent. Six months following its release Instagram Stories hit 150 million daily users, just under Snapchat's entire daily user base.