Instagram just celebrated its seventh birthday, with over 800 million accounts. It’s having a major effect on the way organizations work, especially small businesses. In light of that, here are some trends organizations can experiment with, in 2018.
1. Social media is the go-to for e-commerce
Instagram says more organizations will use social media to drive more sales. This is one reason why they have been testing “Shopping for Instagram” with Shopify in the US.
In 2018 Business accounts will be able to use this feature to tag up to five products in posts with links to their product. Shoppers can then buy the product without leaving Instagram.
Without a doubt, this feature will make Instagram the go-to shopping app amongst its other social media competitors.
2. Short videos are here to stay
Though started by Snapchat with their 24-hour disappearing videos. Instagram took this and made it greater with more than 300m active users.
Instagram says Stories will become more popular, and brands ought to get innovative with immersive videos.
3. Deals will occur in your inbox
Instant messaging between brands and customers is taking off. As indicated by information from Instagram, 53 percent of individuals say they will probably shop with a business they can contact by means of a messaging application. More individuals want to message a business as opposed to calling them or sending an email.
Instagram this pattern will keep on growing in 2018 and more business will take place in the dm’s.
4. Small organizations are driving development
Instagram loves small business. Ali Busacca, head of the group for Instagram in Europe, Middle East and Africa, said:
“All that we do at Instagram is because of that group. We use the feedback from these organizations to help with new ideas for the things we do.”
Instagram, is pleased with the way it can connect companies with clients around the world. It says this levels the advertising playing field. It says this pattern will continue into 2018, with small firms driving the limits and setting the bar higher for everybody inside the business.
5. Niche trends are key for development
In 2017, Instagram has seen the development of niche groups. It says organizations need to observe this, for any brand there’s an audience that can be targeted.
Accordingly, the ascent of niche groups will offer growth to niche brands to make specialized products. Especially ones that their community is searching for.
6. Content is the key
Online networking is about content. The best thing brands can do is to make great content to drive sales. Instagram says organizations need to connect with their audience and provide them with quality content in order to get noticed.