How To Actually Get Noticed On Instagram?
If you’re a small business owner or starting a side project, you can use Instagram to spread the word about your work. In this guide, we’ll cover the best methods to get the word out without breaking the bank.
#Hashtags, #Hashtags, #Hashtags!
You use them, I use them, we all use them. Hashtags can connect you with a larger and targeted audience. Persons search for relevant tags all the time. Which means they’ll see what you post when you use them correctly.
So how do you use them correctly? First, Stay away from the mainstream tags with millions of posts that your content will get lost in. Instead, use targeted and relevant tags (but not too targeted that barely anyone searches for it) where your content has a better chance of being a top post of the hashtag. Lastly, use as many as possible. You don’t have to fill your caption up with them but do you know you’re allowed 30 per post? You can create a list of relevant tags and comment them under your post as the first comment so it doesn’t look spammy and the post would get much more exposure.
Give and You’d Recieve
Want to increase your engagement? Well, you’ll have to interact with others. Engage with your customer’s/ target audience’s posts. Encourage previous customers to post photos of themselves using your product and tag it with your hashtag, and repost their content. Persons are much more prone to see you not only when you contribute content but when others are contributing content about you.
Provide Consistent and Engaging Content
Don’t post any and every idea for a post that pops into your head. Be clear, make sure there is some sort of value or message behind your content. If you share posts relating to a different topic/ niche every time, it’ll be hard for persons to understand your purpose and the message you’re trying to share.
As mentioned in our previous article “4 Ways Businesses Can Successfully use Instagram Marketing” To do this; Think about three to five important aspects of your business or your personal brand. Then try to weave at least one of those items into each post.
This combined with eye-catching posts will bring more attention to your account. Therefore put some time into creating visually appealing content. When it comes to Instagram, you get out what you put in. Nothing pays off like investing the energy and work to create, genuine, and valuable posts for your supporters.
Give Persons a Reason to Follow You
The end goal is to reach your target audience and get them to follow and buy from you. You have to share engaging content to do this. Offer unique offers and do promotions. Make it a goal to consistently share content of substance with your audience.
For example, say you’re promoting a new product/ service. Why not give discounts or free trials to your followers. After all, once it’s a good product they’d want to continue using it and pay for the convenience it offers when the trial period is over. In addition to this, you can give guides on how to properly use your products with step-by-step videos using Instagram stories. Persons are more likely to follow an account that provides them with information that they can later use.
You can utilize this either by buying an Instagram shoutout or story post from accounts within your target niche. This could result in a large increase in followers, engagement and even sales. The results all depend on the size of the influencer and the amount engagement their content receives. You can reach out to an influencer via dm or email and ask them their pricing for promotions. In comparison to the number of businesses on Instagram, not many of them utilize this method. However, a quick search on youtube would show videos of many Shopify store owners sharing how much they’ve made using influencer promotions alone and how well it works for them.
Lastly, of course, there’s Instagram’s own method of PPC ads. This one is self-explanatory. If you live in or are advertising to places outside of the US these can get pretty low, cost wise. Sometimes as low as .02 and .01 per click but ads targeted to the US, UK, Canada etc. are higher because persons are more likely to purchase your product, be higher converting and of higher quality.