Four Methods You Can Use To Succeed At Instagram For Your Business
What if you’ve mastered the basics to Instagram? You’ve chosen to buy an Instagram account that’s already been established. You’re posting regularly, and now you’re looking to kick things up a notch? If you’re looking for inspiration, here are some techniques some small businesses use and some impressive approaches to Instagram marketing.
They create brand ambassadors.
Love Your Melon, an apparel brand decided to increase the effect of its Instagram marketing efforts by creating a brand ambassador program.
In addition to their posts and their customer’s posts on Instagram, ambassadors help promote their items. There are ambassador crews of approximately 20 students each at over 1,000 college campuses. Each crew manages their own Instagram page. So they have more than 1,000 Instagram accounts that are pushing their products to potential costumers.
The results; They’ve seen a ton of engagement and are expected to double its revenue to $45 million this year.
They listen and branch out.
Fiber artist Meghan Shimek originally used Instagram to promote her art. Her biggest success was a huge commission by a large retailer who found her via Instagram. But it’s what she did that set her apart as a clever marketer.
When a follower asked if she also did workshops, she hadn’t thought about teaching before. Now, she teaches workshops all over the world. Other small businesses would do well to follow her lead. Not just looking to Instagram to promote their existing projects. But also as a potential source of inspiration for future ones.
They use videos.
Videos are becoming a favorite for marketers. Third party research predicts that 75 percent of all data will be video by 2020. The smartest marketers are putting that into action by mixing plenty of video into their feeds.
Instagram offers several tools to help small businesses create professional-looking video content; Boomerang, Hyperlapse, and Instagram Stories. Just ensure your video will be engaging with or without sound.
They tell their story.
Followers usually want to learn more about your business besides your products and services. You shouldn’t shy away from telling your story. Customers want to understand who you are and what makes you special.
You shouldn’t just post the first thing that comes to mind. Instead be clear and consistent with the message of your content. If you tell a different story every time, others will struggle to understand what you’re trying to communicate.
To do that; Think about three to five important aspects of your business. Then try to weave at least one of those items into each post.